Trusted Ways to Use AI in Business
Artificial intelligence (AI) is changing the way we do business. Whether you’re running operations, managing customers, or analysing financials, AI has gone from experimental to essential, and the businesses getting it right are already seeing the benefits in speed, efficiency, insight, and more time.
At riivo, we don’t believe in one-size-fits-all solutions. We design and deploy AI solutions tailored to your business challenges, because when AI works the way you do, the results are transformative.
Here’s how you can use AI in your business today.
AI in Business - Where We Are Right Now
According to McKinsey’s latest research, 78% of organisations have already embedded AI into at least one business function, with generative AI fast becoming the poster child of this shift. But adoption is only part of the story. What we’re seeing now is a strategic rewiring of entire workflows, governance models, and talent strategies to capture real value from AI.
Image from McKinsey
In fact, according to McKinsey’s study on the state of AI, people now spend the time saved by AI and automation on entirely new activities, or focusing on existing tasks in more detail. Can you imagine the business impact this has?
The businesses leading are going a step beyond deploying AI as a tool, but are also redesigning how they work around it. So where exactly are we in the AI journey and how can we use AI in business today? Let’s take a look.
Related: UI for AI: The Smartest Move is Leveraging What You Already Have
AI and Content Creation
It is fitting that we start here, as many non-tech and tech companies use AI for content creation across marketing, media, and internal communications.
With tools like OpenAI’s GPT-4, Anthropic’s Claude, and Google’s Gemini, businesses produce everything from product descriptions and blog articles to video scripts and social posts at speed and scale.
What used to take a team of writers now takes minutes with the right prompts and guardrails. But it’s not just about volume.
AI-driven content creation allows for hyper-personalisation, multilingual output, and continuous optimisation through A/B testing and performance feedback loops.
The businesses doing it right integrate AI into their content pipelines to speed up output and free us up to focus on more strategic tasks.
Personalise Marketing Like a Pro
Generic marketing is dead. Customers expect personalisation and AI delivers. Tools like Meta Advantage+, Adobe Sensei, and Mailchimp’s AI engine crunch behavioural data to segment audiences, predict purchase intent, and trigger the right message at the right time. Whether you're running email campaigns, social ads, or landing pages, AI-powered content recommendations and A/B testing can help you fine-tune performance and boost conversion rates.
riivo example: We can build a recommendation engine that plugs directly into your e-commerce platform or CMS which dynamically suggests products or content based on real-time user behaviour.
Forecast Sales with Confidence
Gut feel is great. But data-backed forecasting is better. With platforms like Amazon Forecast, Salesforce Einstein, or even fine-tuned OpenAI models, you can predict future sales with astonishing accuracy using historical data, seasonality trends, and market signals.
What is amazing is that, not only does this help sales teams hit their targets, it also allows purchasing, warehousing, and operations to better plan around demand, reduce waste, and avoid stockouts or overstocking.
riivo example: We can ingest your past sales data, clean it, and deploy a custom forecasting model that updates in real time, no clunky spreadsheets required.
Automate Financial Admin
AI is revolutionising finance. From invoice processing and expense tracking to fraud detection and forecasting, platforms like Xero, SAP Leonardo, and Kore.ai are already saving finance teams hours of manual work every week.
But off-the-shelf tools often fall short when it comes to nuanced, industry-specific needs. That’s where custom AI steps in. Ask us to set up your AI solution to classify transactions, flag anomalies, or even generate financial reports in your preferred format.
riivo example: We can develop an AI solution that scans invoices, categorises expenses, reconciles bank statements, and flags duplicate payments. This will cut costs and manual effort instantly.
Streamline HR and Recruitment
Hiring is time-consuming and resource-intensive.
But AI can help you source, screen, and shortlist candidates faster and more objectively.
Platforms like HireVue, Pymetrics, and LinkedIn Recruiter AI analyse CVs, predict candidate success, and even automate interview scheduling.
AI also shines in employee onboarding and training.
It delivers tailored learning content and analyses engagement to improve outcomes.
riivo example: We can integrate a screening model into your recruitment pipeline to assess CVs for job fit, culture match, and required skills.
This will reduce time-to-hire and bias.
Optimise Your Supply Chain
AI thrives on complexity, and your supply chain is full of it. Whether you’re coordinating logistics, warehousing, or inventory, AI can identify bottlenecks, predict delays, and optimise routing or restocking schedules.
Platforms like Llamasoft, Blue Yonder, and Microsoft Azure AI have transformed supply chain planning from reactive to proactive.
riivo example: We can connect your logistics data sources and develop a custom AI model to track shipments, predict disruptions, and provide real-time ETAs across your supply chain network.
Enhance Product Development
Building the right product is all about data. AI can analyse market trends, competitor activity, customer feedback, and user behaviour to guide your product roadmap. Tools like Crimson Hexagon, Qualtrics, and custom NLP models can surface key insights from noisy datasets.
riivo example: We can help you build a feedback engine that scans reviews, surveys, and support tickets to flag recurring pain points and feature requests. This will give your product team a clear direction on new product development, and current product enhancements.
Detect Risk and Fraud Early
When it comes to risk, prevention is better than cure. AI is exceptional at spotting anomalies, whether that’s unusual spending patterns, suspicious logins, or deviations in operational performance.
With machine learning models trained on your historical data, you can detect fraud, prevent losses, and ensure compliance before issues escalate.
riivo example: We can build a risk detection model tailored to your business rules, alerting you in real time when something doesn’t look right long before the damage is done.
Strengthen Cybersecurity
AI is now your best line of defence. Cybersecurity platforms like Darktrace, CrowdStrike, and IBM Watson for Cybersecurity use machine learning to detect, analyse, and respond to threats instantly, often before people even notice them.
riivo example: We can integrate anomaly detection models into your network monitoring tools to catch suspicious activity, failed login attempts, or unusual data flows, adding another layer of protection.
Power Data-Driven Decision-Making
Ultimately, AI is a decision engine. It helps you make smarter, faster choices by turning mountains of data into clear, actionable insights.
Whether you're working in Power BI, Tableau, or a bespoke dashboard, embedding AI models into your reporting tools means you can move from “what happened” to “what’s next” in seconds.
riivo example: We can embed predictive and prescriptive analytics into your dashboards so your teams not only see data, they see what to do about it.
Related: How to Set Up Your Microsoft Power Platform Environments for Internal Innovation with Lower Risk
Why a Custom AI Solution Beats Off-the-Shelf Tools
Off-the-shelf AI tools are great, but they’re not built for you. Every business is unique. You have workflows, data sources, systems, and challenges that no pre-packaged product can fully understand.
At riivo, we build AI solutions that work the way your business does. Whether it’s a chatbot trained on your tone of voice, a forecasting model that fits your sales cycle, or a dashboard that speaks your language, we make AI make sense for your world.
And because we work with low-code and no-code platforms like Bubble, Make, Xano, and others, we can go from prototype to production fast, without the bloated timelines or overheads of traditional dev teams.
Related: AI and Low Code: Pushing the Boundaries
Let’s Bring AI Into Your Business
AI doesn’t have to be futuristic. It just has to be useful. The businesses already embracing AI are more agile, more efficient, and more prepared for what’s next.
If you’re ready to put AI to work in your business, get in touch with us. Let’s explore your biggest challenges and build a custom AI solution that delivers results.
Your business is already smart. Let’s make it smarter with AI.
FAQs
How could AI be used in business?
AI can be used to streamline operations, automate repetitive tasks, improve decision-making, and make more time available to teams. From customer support and marketing to forecasting and financial reporting, AI helps you work faster, smarter, and with more precision no matter your industry.
How do I implement AI into my business?
Start by identifying a key business challenge or repetitive task that AI can solve, like automating customer queries or predicting sales trends. At riivo, we’ll work with you to design and deploy a custom AI solution that fits seamlessly into your existing systems and workflow.
How do I automate my business with AI?
AI automation involves using intelligent tools to handle routine processes like data entry, lead follow-ups, or inventory tracking. We help you integrate these tools, often using low-code platforms, so you can reduce manual work, cut costs, and focus your time where it really counts.